Since its entry into the UK market in September 2024, Dreame has seen remarkable success, with high-end robotic vacuums consistently selling out across key online and offline channels. The average price of Dreame's vacuums has reached £800 per unit, highlighting the growing demand for premium, intelligent home solutions. Available through top UK retailers such as Amazon, Currys.co.uk, Harvey Norman UK, Harvey Norman IE, and Costco.co.uk, Dreame has surpassed sales expectations and is well on its way to becoming the leading robotic vacuum brand in the UK by 2025.
Dreame’s expansion is also evident in its success across other European markets, where the brand became the top performer with the largest market share in countries like Germany, France, and Switzerland in 2024. This further demonstrates Dreame’s rapid growth and solid presence in the smart home sector.
"The opening of our first flagship store in Birmingham marks a key milestone in our UK journey," said Kurt Wang, UK Country Manager. "With the X50 Series launch, we aim to make Dreame the top robotic vacuum brand in the UK by 2025, offering consumers an advanced, efficient, and intelligent cleaning solution."
The X50 Series, Dreame's flagship premium robot vacuum line, combines cutting-edge algorithms, and advanced auto-maintenance to provide seamless, full-home cleaning with exceptional precision.
The X50 Ultra Complete showcases innovative features like the ProLeap™ System, which elevates the chassis with mechenical robotic legs, allowing it to easily cross obstacles up to 6cm in height and navigate double-layer thresholds without leaving any area uncleaned. The industry-first VersaLift Navigation uses an adjustable sensor to dynamically lower the vacuum for cleaning under low furniture, guided by an AI camera and LED lights for precise navigation. Its HyperStream™ DuoBrush System efficiently detangles and captures hair up to 30cm long, preventing clogs and ensuring sustained suction power. Additionally, its AceClean DryBoard™ ensures spotless mops and base station, while its 20,000Pa suction tackles even the toughest debris.
The X50 Master, offering similar advanced features, is designed to be more compact and space-saving. Its slim 24.9cm base station blends effortlessly into modern homes, adding a minimalist touch. The X50 Master also includes an auto-refilling and draining system, providing a hands-free cleaning experience.
For 2025, Dreame’s strategy centers on advancing innovative products that align with the evolving needs of consumers. By focusing on cutting-edge technology and design, the brand aims to enhance everyday experiences and maintain its position at the forefront of smart home solutions.
In parallel with product innovation, Dreame will continue to expand its retail presence, offering more opportunities for UK consumers to engage with the brand. Two new flagship stores will open in key locations, helping to increase brand visibility and deepen consumer connections with Dreame’s advanced technology.
