News

Helping the backbone of the West Midlands: Smart call handling lets tradesmen cut costs and stay on the tools

West Midlands-based digital marketing agency Clientify UK has launched a smart AI call-handling service that’s already transforming the working lives of local tradesmen—especially sole traders like plumbers, electricians, mechanics, and handymen.

Jessica one of the team

With the recent National Living Wage increase to £12.21/hour, small business owners are feeling the pressure. Many can no longer justify the cost of admin staff. That’s where Clientify steps in — with an AI Call Handling that answers calls 24/7, qualifies leads, provides directions and calendar links, answers common questions, and syncs appointments directly with your Google Calendar. It’s a professional service for a fraction of the cost of hiring someone full-time.

“Let’s face it—most tradesmen didn’t go self-employed to answer phones and chase quotes,” says Hayley, co-founder of Clientify UK. “You became your own boss to get paid for your skills. Every missed call could be a missed job—and we make sure that never happens again.”

No More Missed Calls – or Missed Money

Missing just one good job a week can cost a sole trader £300–£500 per month. This smart AI call handler picks up every call—even after hours—qualifies the customer, and books them directly into your diary

No tech skills? No problem. Just forward your mobile to the number we give you—we take care of the rest.

  • Answers 24/7 – even while you’re on a job
  • Sends bookings direct to your phone
  • Syncs seamlessly with your Google Calendar
  • Can integrate with your existing website

“It’s like having a receptionist—without the payslip,” adds Jessica. “It saves hours of admin and pays for itself with just one saved job.”

Built for Today’s Pressures

Between rising costs, tighter schedules, and growing admin demands, many tradespeople are doing everything themselves. This service removes a major chunk of that workload—for a fraction of what a part-time assistant would cost.

Tradesmen who’ve adopted the system say they’re saving 6–10 hours per week, reducing stress, and no longer losing business to missed calls.

Already Helping Local Trades

Already trusted by MOT centres in Warwickshire, electricians in Birmingham, and plumbers across the West Midlands, this tool is a game-changer for:

  • Garages overwhelmed with constant inbound calls
  • Electricians halfway up a ladder when the phone rings
  • Sole traders looking to grow without hiring a team

You focus on the job—we’ll take care of the calls.