Shoppers in Bristol and across Great Britain can now browse and shop a wide selection of Primark products online for the first time, spanning women’s, men’s, kids and homeware, before collecting their order in-store
As well as offering the convenience of ordering wherever and whenever, the service gives people the chance to get their hands on ranges and collections typically only found in Primark’s larger stores. Whether that’s its popular Paula Echevarria collection, 100% linen outfits from The Primark Edit or pieces from its adaptive clothing range, Click & Collect brings more of Primark to more people.
Kari Rodgers, UK Retail Director at Primark, said: “Now, wherever you live in Great Britain you can browse and shop the best of Primark online, before collecting in the store that suits you. We’re thrilled to have now completed this roll out ahead of the summer. Whether you’re after a suitcase, a swimsuit or matching holiday outfits for the whole family, Click & Collect makes your summer holiday shopping even easier.”
After adding items to a virtual shopping basket, customers can choose a day to collect, up to seven days ahead, from their chosen store. Orders will be available for collection from two days after they have been placed with a £10 minimum order value and no delivery charge. Click & Collect customers can also pay for any additional in-store finds when collecting their order from the dedicated Click & Collect desk, enabling them to skip in-store queues.
Click & Collect is just one of the ways Primark is giving shoppers more convenience, choice and reasons to visit their local high street. Independent research conducted by Public First found that Primark contributed £2.6 billion to the UK economy and supported 54,000 jobs across the country.
In addition, it estimated that 2.3 million people cite Primark as the main reason for visiting their high street each week, with every £10 spent at a Primark store generating an additional £3.60 for the high street. This means Primark supports around £1 billion of spending in other stores and £500 million in restaurants each year.