Poppy stickers have appeared on 300 buses and coaches during this year’s remembrance period up to Remembrance Sunday on November 10.
This includes buses on the Rainbow One service, which serves Eastwood, Kimberley, Giltbrook, Jacksdale, Brinsley, Selston and Underwood.
On both Remembrance Day - November 11 - and Remembrance Sunday - November 10 - there is free travel on all Trentbarton services for veterans and current members of the armed forces, who should show their warrant cards, and for cadets in uniform.
Trentbarton is donating £500 to the Ilkeston branch of The Royal British Legion as part of the 2024 annual Poppy Appeal.
Visit britishlegion.org.uk/get-involved/poppy-appeal to get involved.
Legion representative Brian Brown, aged 88, said: “Our thanks to Trentbarton for publicising the Poppy Appeal on its buses and for its donation to this vital cause.”
Brian, originally from Nottinghamshire, was in the Royal Army Service Corps for nine years before joining the Territorial Army for 17 years.
He continued: “The people the legion helps need our support more than ever.
"That’s why it is important that everyone who can donate to the Poppy Appeal does so, whatever the amount.
"Our veterans will be grateful for every pound donated.”
Tom Morgan, Trentbarton managing director, said: “We are proud to be supporting the incredible and valuable work of the Royal British Legion.
“The poppies on board our buses are a visible mark of our gratitude to everyone who currently serves or has served in the past.
"We thank them and salute their service to us all.”