An entrepreneur from Wirral is celebrating 10 years of success through her unique wellington boot
business. Verity Smith founded Wide Welly Company in 2015, offering quirky and stylish boots to
people who struggle to find wellies that fit at the calf, and has supplied tens of thousands of boots to
people throughout the UK and Europe.
Running a large scale operation single-handedly from her warehouse in Hoylake, Verity has been
‘giving it some welly’ for 10 years with her interesting concept. She supplies functional and stylish
wellington boots with adjustable straps to people who struggle fitting into standard size boots and has
become a market leader in this niche industry.
Verity’s evolving range features some fascinating designs — such as paw print, purple polka dots,
stars, fish, orange and octopus designs. Meanwhile, the new ankle wellies are becoming a big trend
and they will soon be available in various colours. Such is the quality of her boots, Verity’s Wide Welly
Company is becoming a huge brand.
Despite being a predominantly e-brand, Verity prides herself on providing a very personal service.
Unlike large corporations, she gift wraps boots for her customers personally and includes a heartfelt
handwritten note in each box. From the Scottish Highlands to the Cornish countryside, her wellies are
being enjoyed by countless nature lovers, dog walkers, farmers, horse riders and explorers
throughout the UK.
Verity said: “I have a background in manufacturing and logistics — with an obsession for quality
control and continuous improvement. I became aware of the demand for wide calf boots and
wellingtons back in 2011, but it wasn’t until 2015 that WWC was launched with a friend over coffee at
The Air Balloon Pub in Birdlip!”
“Whilst I am now solo in the business, the product I retail today is very different to the one that we
originally launched with. I’ve consistently used customer experience and feedback to develop the
wellies. And there’s still more to do.”
“What started as a simple idea is now a big operation — with boots delivered throughout the UK and
Europe. The winter months are really busy, and I work hard to keep orders flowing out — but I still
make sure I offer a personal service and provide a personalised handwritten note in every box. The
feedback is amazing and people love them — it’s crazy to think tens of thousand of people are
walking around in my boots!”
Whilst wide wellies are the main offering from Wide Welly Company, Verity also helps other
independents by stocking their fashion items. On the Wide Welly Company website you’ll also find
socks, bobble hats, hand warmers, hot water bottles and more to help you get through the darker,
colder and muddier months.
An entrepreneur from Wirral is celebrating 10 years of success through her unique wellington boot
business. Verity Smith founded Wide Welly Company in 2015, offering quirky and stylish boots to
people who struggle to find wellies that fit at the calf, and has supplied tens of thousands of boots to
people throughout the UK and Europe.
CLICK HERE TO CHECK OUT THE WIDE WELLY COMPANY WEBSITE
Follow Wide Welly Company on FACEBOOK and INSTAGRAM