This collaboration marks Eberlin Biocosmetic’s official expansion into the UK market, with AA Power Marketing, founded by siblings Diana and Norberto Abreu, leading the charge in positioning, education, and tailored brand strategy. With a shared vision for excellence, the partnership will empower UK beauty professionals to integrate Eberlin’s high-performance homecare systems, enhance client outcomes, and significantly increase profit margins through product-led skincare journeys.
“We’re thrilled to introduce Eberlin Biocosmetic to the UK,” said Diana Abreu, Co-Founder of AA Power Marketing. “Their science-backed formulas and holistic philosophy bring something truly special to the professional beauty space. Our mission is to help Eberlin resonate with UK professionals and consumers alike while equipping clinics and salons with the tools to thrive.”
AA Power Marketing will play a pivotal role in educating professionals on Eberlin’s unique methodology and homecare systems, developing localised brand messaging and positioning, supporting a scalable UK training model tailored to the needs of British professionals and driving sustainable growth and long-term market integration.
With a commitment to cultural adaptability, Eberlin Biocosmetic CEO Fernando Lareu said: “With over 40 years of history and presence in 22 countries, Eberlin Biocosmetic has always made it a priority to adapt to the culture and business style of each market.
"In the UK, we’ve entrusted AA Power Marketing to guide our integration, as they deeply understand both the consumer mindset and the professional beauty landscape. Through this partnership, we are confidently aligning our products and services to local needs, helping beauty professionals increase their service value and sales through high-quality, results-driven skincare.
"This collaboration offers us the fastest, most effective route to enter the UK market with the right marketing, education, and sales approach from day one.”
This exciting partnership signals a new chapter for both companies, combining Eberlin’s decades of skin science expertise with AA Power Marketing’s innovative market insight to bring transformative skincare results to the UK.