After quitting their jobs in 2014 and moving into an office on Elstree Hill, Shai and Naomi Aharony’s business has grown exponentially. Today the company employs 56 people.
Designed to ensure businesses get cited, referenced and ranked in AI-generated results, award-winning digital PR agency Reboot Online is taking a new approach to digital marketing, helping companies navigate AI-powered search using AIO and AiPR.
With their new specialist team, Reboot Online aims to bridge the gap between PR, traditional SEO (search engine optimisation) and AI-driven search, which is part of the agency’s commitment to enhancing brand visibility across platforms like ChatGPT, Gemini, and Bing Chat.
Elstree-based CEO, Shai Aharony, says: “Our agency has been rigorously testing new ways for local businesses to show up in AI-driven search results in the past few months. AIO has long created a significant knowledge gap in the industry, but we’ve run extensive internal experiments to develop and refine our expertise. It’s been great to help local businesses improve their visibility online and be the first of their competitors to utilise this up-and-coming service.
“After early months of research into how LLMs (large language models, like ChatGPT) evaluate and reference brands, it has become clear to us that detailed, data-driven online content has never been more vital.
“Since they’ve yielded super interesting results and we’ve seen success, we’ll be sharing the findings from our AiPR and AI-SEO experiments to our industry in the coming weeks.”