The campaign which is spearheaded by former Hammer and England star Neil Ruddock, is to mark BrewDog becoming the Premier League clubs' new official beer partner.
This exciting partnership brings together two brands that share a relentless attitude to innovation, and a passion for supporting their local communities. BrewDog, founded in 2007 and known for standing out from the crowd, is the perfect partner for West Ham United and are already working on a number of initiatives to enhance the matchday experience for fans next season.
Fans will be able to access BrewDog’s extensive range of products on matchdays when they return to the stadium in August. Headliners Lost Lager, Punk IPA, Hazy Jane, Cold Beer and Black Heart will all be served on matchdays along with their range of alcohol-free alternatives.
To celebrate the launch of this partnership, BrewDog are kicking things off not with a pint but with a purpose. They will be supporting grassroots football teams across East London and Essex by providing brand-new kits to a number of teams for the upcoming grassroots season.
Teams can enter to win kit by visiting: https://www.whufc.com/get-kitted-out-brewdog-new-season
Fans will also be able to enjoy the partnership in full force this summer. BrewDog will be offering free and discounted beers at selected venues and events throughout the off-season for West Ham’s loyal fans, helping them gear up for what promises to be another exciting Premier League campaign next season. BrewDog are also working with the Club so that US-based fans benefit from the Club’s involvement in the Premier League Summer Series.
Nathan Thompson, Executive Director at West Ham United, said:
“We are pleased to announce our partnership with BrewDog, a brand that has demonstrated a strong and innovative commitment to maximising the value of this partnership — not only for our matchday supporters, but also for our wider fanbase across the UK and internationally.
“At West Ham United, we take great pride in our progressive and collaborative approach to partnerships, and BrewDog is an ideal fit to help us deliver bold, engaging activations that resonate with our fans next season.
“Over the coming weeks and months, supporters can look forward to a range of exciting benefits, including complimentary and discounted pints across BrewDog’s venues. I’m also particularly looking forward to seeing the progress of the grassroots teams supported through this partnership throughout the season.”
Lauren Carrol, Chief Operating Officer at Brewdog, commented:
“At BrewDog, we’re all about bringing people together through great beer and shared passion - and partnering with West Ham United is a perfect reflection of that. This collaboration goes beyond serving our iconic headliners; it’s about supporting the game at every level - from kitting out grassroots teams in East London and Essex to enhancing the fan experience at the stadium and in our bars.”