Eco-friendly bottom care brand, Wype, has won TV Star 2025, created by industry-leading creative production agency, Transmission, in partnership with All Response Media.
The winner was announced on LinkedIn, detailing Wype has £50,000 worth of free TV advertising, set to be live in August 2025 across the Sky portfolio. This will be the first time the brand has advertised on TV.
TV Star 2025 is a joint initiative from Transmission and All Response Media, designed to help ambitious brands unlock growth through the reach and credibility of TV advertising. Businesses that have never advertised on TV were invited to pitch for the chance to win a fully funded campaign – covering creative, production, and media – to the value of £50,000. Ten finalists were shortlisted and pitched live to a panel of judges on 12 May 2025.
Wype will work with Transmission to craft a 30-second TV ad for £15,000, and will be given £35,000 worth of fully managed and optimised TV airtime from All Response Media.
Past winners of TV Star have included Wild deodorant, Freddies Flowers, Calm and Carwow.
Lee Climpson, partner / production director at Transmission and panel judge at TV Star 2025 says, “TV Star 2025 was created to prove that great ideas and brave brands still belong on television. Wype’s pitch absolutely nailed it – smart, cheeky, and bursting with creative potential. We can’t wait to help bring their story to screens across the country.”
“We’re beyond excited to take Wype to TV for the first time”, Giorgia Granata, Co-Founder, Wype, says. “Winning TV Star 2025 is a massive leap for us – and we’re ready to make a splash. The team at Transmission and All Response Media totally get what we’re about and we can’t wait to see the campaign come to life.”