With climate change now threatening arabica beans - with predictions of their potential extinction in Central America over the next 15 years - Paddy & Scott’s has come up with an innovative solution with its groundbreaking Earth Coffee, which offers a revolutionary step forward in eco-friendly farming.
Paddy & Scott’s has teaming up with multigenerational farmers in Espirito Santo, Brazil, who are employing farming techniques supported by the Federal Institute of Espirito Santo. These methods boost the ecosystem while bringing unparalleled flavour to the coffee beans and it is these that have been used to produce Earth Coffee.
"Earth Coffee stands for resilience. By focusing on robusta plants, which thrive under warmer temperatures and require less water than their delicate arabica cousins; these beans are not only sustainable but also delicious when expertly nurtured. By blending high-quality robusta with arabica beans, the result is a sustainable and delicious cup of Earth Coffee,” explains Jon Reed, MD at Paddy & Scott’s.
"To promote carbon consciousness, Earth Coffee uses meticulous carbon tracking, ensuring that every sip you take supports reforestation efforts and promises a greener, brighter future for coffee,” he continues.
And the benefits don’t stop there. In the forests of Mount Kenya, drastic deforestation called for action. Over the last decade, more than two million trees have been planted thanks to Mount Kenya Trust, who also educate locals on restoring these critical ecosystems. Supporting this amazing work, Paddy & Scott’s will be providing proceeds from Earth Coffee to drive reforestation, empowering communities and boosting both the environment and local livelihoods.
Adds Jon, "By choosing Earth Coffee, you're opting for better farms, a healthier planet, and an even better coffee experience. Enjoy every sip, knowing you’re investing in tomorrow’s world.”
Paddy & Scott’s has an unwavering commitment to sustainability, quality, and innovation. Passionately championing community empowerment and environmental care, its mission is simple: to deliver exceptional taste while nurturing a sustainable, thriving planet. For more information on Paddy & Scott’s visit https://paddyandscotts.shop/. Earth Coffee is available in 1kg bags, RRP £24.99.