Positioned at the heart of London’s newest hotspot for first-time buyers, the development offers a shared ownership scheme with 90 exceptional apartments. Located on Goodmayes High Road in the borough of Redbridge, the new east London neighbourhood is part of the Crossrail Corridor Investment and Growth Area. In partnership with Fairview New Homes, this exciting development will provide 568 new homes overall.
Iryna Khlebovych, Sales Manager at Latimer, comments: “Homes at Latimer at One Goodmayes are flying off the shelf due to the pressing shortage of affordable housing in London.
"Their location in Ilford, with excellent connectivity, makes them an ideal choice for buyers eager to find a home in a well-connected community. Selling half of the homes during the initial launch highlights the urgent need for achievable options for solo buyers and couples looking to get a foot on the property ladder.”
The former Homebase site will be transformed into a vibrant community offering one, two, and three-bedroom apartments. Elevating the lifestyles of its new residents and enriching the local community with an impressive selection of amenities designed to inspire and connect, this development promises to create a thriving, inclusive environment where everyone can flourish.
As part of a significant townscape regeneration, the dynamic mixed-use development will include 1300sqm of community focused shared space including a new public square, spacious coworking spaces and a state-of-the-art digital music academy. Other proposed facilities include a two-storey gym, café, onsite management and over 7900sqm of lush landscaping.
As a design-led, people-first and eco-conscious former brownfield site, residents at One Goodmayes will benefit from a sustainable transport hub with cycle provisions, ebikes and scooters, as well as enhanced cycle paths and footpaths. Each home has access to double height cycle storage found at each residential block.
The car-free neighbourhood boasts expansive green spaces, including two vibrant play areas, a community growers’ space, pristine planted lawns, biodiverse brown roofs, and a stunning podium garden with raised planters.
The homes are spread across seven striking buildings, including four pavilion blocks. Three of these buildings soar above the surrounding landscape, making a bold statement within the scheme. The architectural design throughout the development features elegant brickwork detailing, emphasizing each building's unique character. Thoughtful material choices honour the historical context, allowing the development to harmonize with both the immediate and broader townscape.
Each resident at One Goodmayes benefits from a private balcony or terrace and 50% of homes are dual aspect with incredible views across the development and local vicinity. Light and generous entrances welcome residents home whilst internally, the apartments have a superior specification with sleek finishes and high-quality integrated appliances. The homes themselves are aspirational yet achievable and across the wider development, 30% are available under affordable schemes.
The new homes are situated alongside the railway line and the historic Gurdwara Temple, with views of St Cedd’s Parish Church and the locally listed Ilford Grammar School. One Goodmayes seamlessly integrates with this rich cultural heritage, acknowledging the area's significance while introducing modern elements to foster a sustainable and thriving neighbourhood.
With over eight green or open spaces within walking distance from One Goodmayes, it's no surprise that Ilford has become a highly sought-after community for London homebuyers.
One of these spaces is Seven Kings Park, a beautiful large park featuring a playground, sports facilities, seating areas, and vibrant flower beds, just a 13-minute walk from the new apartments. The town offers all the essential amenities, including a diverse array of eateries on the high street, large supermarkets, and a wide range of schools for all ages.
Being on the doorstep of Goodmayes and Seven Kings stations, which are both on the Elizabeth Line, places residents perfectly to access the rest of London and beyond. The development is a car-free zone, however for those travelling by bus or taxi, the A12 and A406 are nearby.
Prices at One Goodmayes start from £102,000 for a 30% share of a 2 bedroom apartment with the full market value £340,000, requiring a deposit of £5,100.