Comprised of Sendfluence, Searchfluence, and Adfluence, Fluence Collective is designed to help e-commerce brands scale revenue through strategic digital marketing activity.
The collective recently launched following the success of email marketing partner, Sendfluence, and works on a unique and flexible performance-based model. Keen to see Fluence Collective reach new heights and help e-commerce clients scale revenue, experienced digital marketing specialist and proven business leader, Michael Bush, has now joined the business to help accelerate growth.
With over 15 years’ experience in business, sales and marketing, Michael brings a vast amount of expertise to Fluence Collective.
He initially launched his own SEO agency before he served as a founding member of Climb Online - the digital marketing agency developed in partnership by BBC Apprentice Winner, Mark Wright, and business tycoon, Lord Sugar.
From securing high-end international clients to managing comprehensive sales, marketing, and operational structures, Michael delivered exceptional results at Climb Online and was appointed Managing Director in January 2022. Here, he successfully guided the agency through a founder-led exit and managed its seamless integration into its acquiring group before leaving the business in December 2023.
Alongside his position at Fluence Collective, Michael is Founder and Director of business growth partner, Bula Partners, and holds non-executive director roles at a number of digital-focused businesses.
Discussing his new role with Fluence Collective, Michael said: “My passion and expertise lies in working with innovative brands and agencies to drive digital transformation and create sustainable growth, and I’m excited to see what Fluence Collective can achieve. Sendfluence has already seen remarkable success in its first year, so I’m thrilled to be working with Louie and the team to take the new collective to the next level.”
Louie Cameron, Founder and Head of Email at Fluence Collective, added: “Michael has a huge amount of expertise that I know is going to be invaluable to us at Fluence Collective as we continue to grow. Not only is Michael’s digital knowledge second to none, but he also has a proven track record of driving business growth and results at companies both large and small.
“It’s a pleasure to have Michael on board and I can’t wait to see what we can achieve at Fluence Collective together.”
Established in April 2024, Sendfluence boasts a philosophy of working as ‘Your Revenue Generating Partners’, meaning clients work directly with specialists and no admin team in between.
Having set itself aside from traditional agencies, this approach has been integrated throughout Fluence Collective, and means clients are charged directly in relation to the success of work delivered.