This year’s Scout Elf Return Week also brings new friends, stories and adventures from The Elf on the Shelf® Santaverse™, a storytelling universe that expands the enchanted world of Santa Claus like never before. A universe that holds all of Santa’s official, authentic North Pole friends, Santaverse promises quality products that are safety tested and experiences that are family-friendly and kid-approved
If you’re new to the tradition this year, you can adopt an official, Santa-approved The Elf on the Shelf Scout Elf from Adoption Centres across the UK or visit www.elfontheshelf.co.uk.
Families can easily tell Santa’s official Scout Elf apart from other elves because they arrive in their iconic solid red jumpsuits (no striped legs or other jumpsuit colors ) with a pointed white collar and a pointed red hat with white trim. The one-and-only, official Scout Elf will never have pointy ears or patterned leggings. They also always come with their very own storybook in a keepsake boxed set.
THE ELF ON THE SHELF: A CHRISTMAS TRADITION set includes: • Adoptable Scout Elf figure • Artfully illustrated storybook • Keepsake box • Official adoption certificate The Elf on the Shelf: A Christmas Tradition is available at all good retailers across the UK, both instore and online.
And don’t forget Elf Mates®—cheerful elves from Santa’s North Pole that can stay and play all year long.
These forest elves, whose deeds are always rooted in kindness, have partnered with Santa for thousands of years as toy makers, cobblers and chefs. Now, as Santa’s champions of kindness, Elf Mates encourage imaginative, hands-on playtime to make the world a better place!
With a magical golden heart and a special mission from St. Nick, each Elf Mate shows us why it is better to give than receive. Elf Mates are an affordable way to add to The Elf on the Shelf tradition or give as playtime gifts.
At a budget-friendly price, they are collectible, and with year-round playability, children love spreading kindness beyond the holidays with these special North Pole pals. With Santa’s pals always so busy in the lead-up to Christmas, 2025 brings a brand-new curated elf kit which offers endless possibilities – for minimum effort and maximum ease!
The Elf on the Shelf: Polar Props Ultimate 24 Day Kit has 24 days of official, Santa-approved elf props and full set up instructions. It’s the ultimate stress-free kit for the holiday season. Available at online and instore.