One of the UK’s most respected independent financial advisers and winner of Citywire’s 2024 “Best Financial Advice Firm in East England” has announced a groundbreaking support scheme to help young people locked out of the property market.
The new scheme by Matthew Douglas Ltd, Thrive by 35, offers free expert financial advice to people under the age of 35 who are looking to buy their first home. The programme is designed to give aspiring homeowners free, personalised financial guidance, with clear steps toward preparing to buy, and ongoing progress assessments.
The launch of Thrive by 35 adds a new dimension to Matthew Douglas’ offering, as it seeks to reach younger clients often overlooked by traditional financial services. The initiative complements the firm’s ongoing expansion, including the recent opening of its second office in central London.
The move comes amid mounting national concern around the decreasing number of young homeowners. While 59% of under-35s owned property in 2000, that figure has fallen to just 39% today. Over the same period, average UK house prices have surged by 244%.
Matthew Pescott Frost, founder and company director of Matthew Douglas Ltd, said:
“For many young people today, owning a home feels more like a dream than a tangible goal. Thrive by 35 is our way of turning aspiration into action. This is a no-strings-attached offer: if you’re under 35 and haven’t yet bought a home, our expert team will help you put a real plan in place. No fees, no catches, just solid advice, delivered personally.
“Honestly — we’re doing all of this for free, with no obligations or expectations to give us any money at all — we just want to help people get their first home.”
“As a proudly independent, family-run firm, we believe in using our expertise to do real good. Financial advice shouldn’t be something only the wealthy can afford. With Thrive by 35, we’re standing by the next generation and helping them build the future they deserve.”
Established in 2003 and headquartered in Hadleigh, Suffolk, Matthew Douglas Ltd has built a reputation for excellence across retirement planning, inheritance guidance, tax advice and mortgage brokering. The firm’s client-first philosophy has earned it multiple industry accolades, including a spot on Citywire’s Top 100 New Model Adviser list for eleven consecutive years and a recent award from the Professional Adviser Awards for being one of the “Best Financial Advisers to Work For.”