The cost of living crisis has been revealed to be a major catalyst behind this desire to leave, with one in four (26%) citing the cost of living crisis as a key motivator pushing people to explore life beyond Britain’s borders. Millennials are especially affected, with nearly one in three (31%) seriously considering relocation due to the current financial strain. The research paints a stark picture of a generation struggling to stay afloat and increasingly drawn to opportunities elsewhere.
Life abroad isn’t just an escape - it could be a financial upgrade. According to bunq’s latest Global Living Report, nearly one in four (24%) digital nomads say their lifestyle has made them feel more financially secure, while 28% report being able to save more, a growing challenge for many Brits at home. However, the report also reveals that the financial reality of the digital nomad lifestyle may be more complex - with digital nomads often facing unforeseen costs such as medical expenses (16%) and local taxes (15%).
The data also reveals that an improved quality of life is another big driving force behind Brits turning their backs on the UK. Over a quarter (27%) believe their overall quality of life would be benefited by adopting an international lifestyle.The draw of better career prospects, improved work-life balance and a healthier way of life all contribute. This is also reflected by bunq’s Global Living Report with 21% of respondents saying the digital nomad lifestyle has had a positive impact on their work, with 11% being able to offer more competitive rates.
The mental health toll of life in the UK is also pushing people to consider a reset. One in five Brits (20%) believe their mental wellbeing would improve significantly if they left the country. With rising levels of stress, burnout, and anxiety, many are feeling overworked, under-supported, and stretched too thin.
The promise of a healthier, more balanced lifestyle abroad is proving too strong to ignore. Moving abroad offers the thrill of new experiences, an opportunity to discover new cultures and improved work-life balance all contribute - with 36% of digital nomads citing their lifestyle has positively impacted their mental health. Living abroad can also positively improve relationships - a key contributor to good mental wellbeing - with nearly one in five digital nomads reporting they have built stronger relationships since leaving the UK.
Bianca Zwart, Chief Strategy Officer at bunq, said: “More people are realizing that they have the freedom to build a life on their own terms, wherever that may be. Living abroad isn’t about running away; it’s about running toward something better: more freedom, better balance, and new possibilities.”
Agustín Hayes M.A, Psychologist and digital nomad, said: "Nowadays more and more people are asking how can I maximize my well-being while minimizing major stressors? Adopting a nomadic lifestyle could be an answer—offering you the chance to stretch your money further, experience new cultures, and find a rhythm of life that truly works for you, even if just for a season.”