SIDES ice creams hit shelves earlier this year after soaring restaurant demand. The Marshmallow Cake 500ml will replace the Chocolate Fudge Brownie Cake and join the much-loved Salted Caramel Cake within SIDES branded cabinets in Iceland, priced at an RRP of £4.50.
The latest launch is just another feather in the SIDES’ cap. Founded by the Sidemen in 2021, SIDES has rapidly expanded from restaurants into retail, offering British-born fried chicken, indulgent desserts, and now a fast-growing range of freezer aisle favourites.
Alongside the Marshmallow Cake, SIDES fans can continue to pick up other bestselling products such as the Salted Caramel Cake and signature ice creams like Cookie Dough Core and Chocolate Millionaire’s, now favourites among Iceland customers.
Produced by Beechdean, the SIDES range continues to lead the way in disrupting the UK freezer aisle with exceptional quality and delicious frozen treats.
Andrew Howard, Co-Founder and Managing Director of Beechdean, said: “The Sidemen bring an energy and ambition which is unmatched in the UK today and we’ve been making award-winning ice cream for 35 years, so the opportunity for the SIDES Ice Cream brand is huge and we’ve already seen significant retail demand, just as we saw with customers of the SIDES restaurants.”
Gordon McDermott, SIDES’ Food Director, said: “The reaction to these ice creams in SIDES restaurants was phenomenal, and we can’t wait to watch this brand grow and match, or even overtake, the success we’ve seen with our other brands following the launch into retail.”