Curated by award-winning mixologist and photographer Agostino Perrone, Martini Icons is a visual exploration of the martini cocktail as more than just a drink — but as a powerful cultural symbol, ritual, and style statement. Hosted at Maison Assouline in the heart of Piccadilly, the exhibition invites visitors to see the martini through a different lens: one of artistry, identity, and timeless glamour.
Known globally for his work as Director of Mixology at The Connaught Bar, Perrone turns his creative focus behind the camera to present ten evocative photographs capturing the moods, moments, and mystique of the martini. Each image distils the spontaneity of life and the intimacy of shared occasions, elevating the cocktail to icon status.
As part of the exhibition, Belvedere Vodka has commissioned three exclusive photographic works showcasing Belvedere 10, the brand’s ultra-premium expression. These new images celebrate both the craftsmanship of Perrone and the refined character of Belvedere 10 - the ultimate martini vodka - bringing together luxury and artistry in a single frame.
The experience is housed in the refined surroundings of Maison Assouline, the flagship store of the celebrated luxury publisher. With its Parisian sensibility and cultural gravitas, the space creates a fitting backdrop for the exhibition’s themes of heritage and sophistication. Throughout the week, the in-house Swans Bar will serve a signature Belvedere 10 martini cocktail, designed to reflect the spirit and elegance of the photographs on display.
The Martini Icons exhibition is free and open to the public from June 13 to June 20, at Maison Assouline, 196A Piccadilly, London W1J 9EY. Exhibition visitors are encouraged to enjoy a martini at Swans Bar, and immerse themselves in an atmosphere where cocktail culture meets fine art.
Whether you're a martini aficionado, a photography enthusiast, or a fan of cultural storytelling, Martini Icons is an invitation to experience the world’s most iconic cocktail as you’ve never seen it before.