Pure has just announced a partnership with street artist Lidija Milacic on the creation of her thought-provoking illustrations, “Moments of Peace in a Divided World”. Through three large-scale 3D street paintings of a dreamy, peaceful face, Milacic invites viewers to reflect on unity, compassion, and understanding amid today's political division and societal unrest.
The installations will appear across three iconic London locations: beginning on January 20, the first installation appeared close to the U.S. Embassy — notably on the day President Trump was sworn into office. Trafalgar Square will then receive the Milacic treatment on January 28, concluding on February 3, at Oxford Circus.
Street artist Milacic is known for creating temporary chalk and charcoal floor artworks across various European cities, weather permitting. Her impactful pieces inspire reflection and human connection, often exploring themes of unity and peace.
To celebrate this collaboration, Pure is giving away one Moment sleep companion for each installation created between January 20 and February 3. To enter, hopefuls can simply share their favourite picture of the street art on social media using #PureMoment. Those who can’t make it down to the installation in person can alternatively reshare posts made by @pureaudioworld using the same hashtag.
The Moment Sleep Companion is thoughtfully designed to increase relaxation and restful sleep. With soothing ambient sounds, a sunrise wake-up light, and customisable alarms, it helps create a calming bedtime routine and supports mindfulness.
Lidija Milacic’s “Moments of Peace in a Divided World” installations will be displayed in London on January 20 near the U.S. Embassy, on January 28 at Trafalgar Square, and on February 3 at Oxford Circus. Visitors can share photos or videos of the artwork on social media using #PureMoment for a chance to win a Moment sleep companion.