Originally founded in 2017 by Eddy Massaad, the brand quickly gained popularity across the Middle East, with locations in Lebanon, Saudi Arabia, and the UAE. Now, Swiss Butter brings its signature butter-based sauce and minimalist yet flavorful menu to the heart of the UK capital, offering a unique and affordable steakhouse experience.
Swiss Butter’s concept is refreshingly straightforward, focusing on just three main dishes: beef fillet, chicken breast, and salmon fillet. Each dish is served generously coated in their signature butter-based sauce, a secret recipe infused with 33 herbs and spices that has become the restaurant’s defining feature.
Accompanied by a mesclun salad, a freshly baked baguette, chili flakes, and a choice of crispy fries or a baked potato, the meal is designed to highlight the rich, complex flavors of the sauce.
The simplicity of the menu ensures that quality remains consistent, while the decadent sauce adds depth and character to each protein. Diners often find themselves using the baguette to soak up every last drop, making for a satisfying and immersive dining experience.
The ambiance strikes a balance between modern minimalism and rustic warmth, making it a great spot for everything from quick lunches to leisurely dinners. Whether you’re dining solo, with a partner, or in a group, the setting complements the straightforward yet indulgent menu.
Swiss Butter takes pride in offering 100% Halal-certified meals, catering to a diverse range of diners. While the restaurant does serve alcohol, all meat is Halal, with certification available upon request. This commitment to inclusivity has made Swiss Butter a popular choice for those seeking high-quality Halal dining in London without compromising on taste or experience.
In a city where dining out can be expensive, Swiss Butter offers exceptional value. With all main dishes priced at £19.00 it provides a competitively priced option for those looking to enjoy premium steakhouse flavors without breaking the bank.
Its central location in Holborn also makes it easily accessible, with nearby cultural attractions such as the British Museum and Bloomsbury adding to its appeal. Just a short walk from Tottenham Court Road tube station, it’s a convenient choice for both locals and visitors.
Since its London launch just over a year ago - Swiss Butter has received largely positive reviews, with customers praising the signature sauce and the affordability of the menu. Many appreciate the balance between simplicity and indulgence.
As the restaurant operates on a walk-in basis without reservations, peak hours can see longer wait times. However, the efficient service and flavorful food often make the wait worthwhile.
With its successful entry into London’s vibrant food scene, Swiss Butter has set the stage for further expansion. Its winning formula of a focused menu, high-quality ingredients, and an inviting atmosphere positions it as a strong contender in the casual steakhouse market.
For those seeking a unique and satisfying dining experience in central London, Swiss Butter’s Holborn location is well worth a visit. Whether you’re a steak lover, a fan of rich, flavorful sauces, or simply curious to try something new, this Middle Eastern - inspired eatery delivers a memorable meal that keeps diners coming back for more.