Emily Peters
5 June, 2025
Business

Live events expert Kim O’Brien launches ‘Til Sunrise

After 18 years at the forefront of the UK’s most influential dance music events, industry leader Kim O’Brien is embarking on an exciting new venture with the launch of her new boutique consultancy, ‘Til Sunrise.

Kim O'Brien - Founder of 'Til Sunrise

With a career firmly rooted in the evolution of Manchester’s nightlife and festival culture, Kim has played a pivotal role in cementing the city’s global reputation as a cultural landmark.

She has spent the past 18 years leading operations at The Warehouse Project, one of the world’s most iconic club nights, and was instrumental in the creation and growth of Parklife Festival since its very beginnings in 2010.

As a key figure behind two of the UK’s most dynamic music institutions, Kim brings a wealth of operational expertise and creative insight to her new consultancy. Her current client roster includes venues such as Liverpool’s renowned Blackstone Street Warehouse and international festivals like the celebrated Afro Nation. 

Kim says: “Being at the heart of the UK music and festival scene from my hometown in Manchester, I’ve seen how the industry evolves with every sunrise. The industry is always shifting, but one thing never changes – people want to have a good time. 

"Empowering talented people and building supportive communities is the magic that will make that good time last a long time.

‘Til Sunrise is a boutique consultancy focused on building culture-first experiences, strategies, and communities for music, events, and lifestyle brands. Kim will offer solutions-first support across festival and venue operations, sponsorship, customer experience and delivery. ‘Til Sunrise invests in helping clients stay ahead of the ever-evolving curve, putting people, passion, and music at the heart of every project.