Thomas Riley
22 April, 2025
Business

Manchester Entrepreneur Launches £30 Billion Car Finance Claims Website Using Advanced Digital Marketing

Tom Riley, a digital marketing specialist from Didsbury, Manchester, and graduate of the University of Sunderland, has launched a new online platform, Car Finance Claims UK, aimed at helping millions of British motorists reclaim money from mis-sold car finance deals.

Car Finance Claims UK

Backed by explosive legal developments and an ongoing investigation by the Financial Conduct Authority (FCA), the UK’s car finance industry is facing a compensation bill that could top £30 billion—potentially surpassing the scale of the PPI scandal. Riley’s site is designed to help drivers quickly check their eligibility and begin the claims process in just a few clicks.

Having studied marketing and digital media at the University of Sunderland, Riley has spent the last decade applying data-driven strategies to build online ventures. Now, through Car Finance Claims UK, he’s combining advanced SEO, consumer-first content, and compliance-focused technology to bring transparency to a sector that’s long operated in the shadows.

“This isn’t just about building a website,” said Riley. “It’s about using marketing skills for public good. Millions of people were misled into paying more for car finance than they should have — often without knowing it. We’re giving them the knowledge, tools, and support to claim it back.”

The website focuses on customers who took out PCP or Hire Purchase (HP) agreements before 28 January 2021 — many of which included hidden commissions paid to car dealers. These commissions often allowed dealers to inflate interest rates for extra profit, with little or no disclosure to the customer.

Through www.carfinanceclaimsuk.com, users can access lender-specific guides, FAQs, and easy-to-navigate claims routes, all underpinned by expert research and the latest legal developments. The platform is expected to handle tens of thousands of claims as more consumers become aware of their rights.

“This started in a small flat in Didsbury with a laptop and a mission,” Riley added. “But it’s growing fast, and we believe Car Finance Claims UK can become the number one destination for those affected.”

Riley is currently exploring partnerships with claims processing firms, fintech platforms, and consumer rights groups to support high-volume claim handling. With momentum building around the FCA’s investigation, Car Finance Claims UK is well-positioned to help British drivers fight back — and get their money back.to destination for UK finance claims.

Website: Car Finance Claims UK