New search engine analysis by experts at The Devonshire Clinic, has revealed the area has seen the biggest rise in people searching for weight loss and related keywords.
In 2023, the terms were only searched an average of 9,080 times a month, but this rocketed to 10,890 in 2024 – that's a 19.9% surge!
Middlesbrough came second with a 1.3% increase, however other places in the North East saw big drops.
Durham saw the largest decline with -15.1%, followed by Sunderland with -9.3%, suggesting people in these areas are the most comfortable with their weight.
Nationally, England saw a 3.5% hike across the board, which, compared to the rest of the UK, was the smallest growth.
Northern Ireland led the pack here with an 8% leap, followed by Wales and Scotland, with 7.2% and 5.3%
Dr Conal Perrett from The Devonshire Clinic, which conducted the research, said: “Losing weight effectively and keeping it off requires a balanced approach, focusing on lifestyle changes rather than quick fixes.
“These tips prioritise long-term health and well-being over temporary results:”
· Practice Portion Control: “Even healthy foods can lead to weight gain if eaten in excessive amounts, so use smaller plates and be mindful of portion sizes.”
· Stay Active Consistently: “Incorporate regular exercise into your routine, including cardio, strength training, and activities you enjoy to stay motivated.”
· Limit Sugary and Processed Foods: “Cut back on foods high in added sugars, trans fats, and artificial ingredients, as they can hinder progress and increase cravings.”
· Hydrate and Manage Stress: “Drink plenty of water throughout the day and engage in stress-reducing practices like yoga or meditation to prevent emotional eating.”