More than 21,000 homes and businesses in the town can already upgrade to Full Fibre, but so far less than half have made the switch.
Openreach has invested around £6.3m in the new Full Fibre network for Rushden, reaching over 90 per cent of properties.
Full fibre technology offers a faster, more reliable broadband connection. The once-in-a-generation technology enables locals to connect multiple devices at gigabit-capable speeds and will help businesses trade online and compete for decades to come.
People living in Rushden can see if they can upgrade to full fibre by visiting Openreach’s full fibre checker.
Kasam Hussain, Openreach’s regional director for Northamptonshire, said: “Fast and reliable full fibre broadband gives households and businesses a significant boost. As the UK’s leading provider of fibre infrastructure, Openreach is at the forefront of the digital transformation, connecting communities all over the UK and future-proofing the network for decades to come.
“Our extensive network - the largest in the UK – means residents can shop around and find the best deals that suit their needs. But it’s important to remember that upgrades don’t happen automatically. People need to order it to take advantage of the technology."
Full Fibre technology offers a faster, more reliable connection that keeps up with the demands of today’s digital world.
Whether streaming your favourite show, gaming online, making a video call, managing your finances, or running a business, full fibre keeps everything running smoothly.
Packages from the widest range of broadband providers are also increasingly competitively priced, meaning people may pay similar, or even less, per month than their current bill for a much-improved service.
Openreach’s full fibre network now reaches more than 17 million properties, and the company plans to extend this to 25 million homes and businesses by the end of 2026, with a belief it can reach as many as 30 million by the end of the decade – with the right investment conditions.