The agency welcomes: Mark Newton, Head of Brand Strategy & Design; Maddie Crawford, Paid Media Lead; Paulina Wisniewska, Organic Search Consultant; and Olivia Gilks, Account Manager
These appointments come at a defining moment for Hallam, as the agency scales to meet the needs of its growing B2B client base. The award winning agency has won 15 new clients since the beginning of the year, the majority of which span across the B2B industry.
Gareth James, Growth Director at Hallam, comments, “With B2B marketing becoming increasingly complex, we are investing in people who not only bring technical prowess, but also a deep understanding of this evolving digital landscape and the leadership to take it on.”
Gareth adds, “We’re in a defining phase of growth. In recent months, we’ve recorded our highest-ever employee and client satisfaction scores. We exceeded our Q1 new business target and we’re already 70 percent of the way to hitting Q2’s. We’ve brought in 15 new clients, the majority in B2B, and secured standout wins including an international SEO retainer with a global electronics brand. These new hires reflect our intent. We’re scaling our creative and strategic capabilities to meet the complexity of modern B2B marketing and deliver the commercial results our clients demand.”
The most senior hire joining the agency is Mark Newtown, as Head of Brand Strategy & Design, bringing over 15 years of experience in both agency and client-side roles. He previously held a variety of senior marketing positions including over 6 years as Head of Brand & Marketing at Waterford Distillery.
Mark Newton, Head of Brand Strategy & Design at Hallam said, “I’m excited to work with the smartest bunch of creative thinkers at a time when the agency is going full-throttle in the B2B world. I can already see huge potential to deliver outstanding work for clients, at a time when there’s never been more instability - and opportunity - in the marketing landscape.”
Alongside Mark, Paulina Wisniewska joins as Organic Search Consultant, Maddie Crawford as Paid Media Team Lead and Olivia Gilks as Account Manager.
Paulina Wisniewska takes on the role of Organic Search Consultant, offering a wealth of experience across different marketing roles and various industries.The new role sees her carrying out technical SEO deliverables, delivering astute site audits, and producing holistic marketing strategies that make a real difference to B2B clients.
Pauline said,
“I’m hugely excited to be part of an agency as innovative and forward-thinking as Hallam. This is a team that truly values its members, with additional policies surrounding e.g. wellbeing and neurodivergence making it a very welcoming atmosphere. I feel like I am involved in something truly special and can make some powerful progress in my career.”
The paid media side of the business will also be strengthened, as Maddie Crawford joins in the role of Paid Media Team Lead. She is a paid media powerhouse and regular conference speaker with years of experience delivering high-performing content across ecommerce, lead generation, and B2B brands. With her tried-and-tested approach of combining AI, CRO, and a solid marketing strategy to get results.
Maddie said, "I'm a month into my role at Hallam and loving getting stuck in. Our clients are facing new challenges and it's great to be part of a team that works holistically to solve those challenges and help clients excel in their industries. The hybrid and flexible approach to work allows me to fulfil my potential and empowers me to do the best strategic work for the Paid team."
The fourth hire Olivia Gilks, joins as Account Manager, bringing eight years of experience in client service. Olivia said, "I’m thrilled to be joining a team full of such talented and passionate individuals. It’s inspiring to be surrounded by people who are so driven and creative, and I’m really looking forward to learning from everyone, contributing where I can, and growing both personally and professionally as we take on new challenges.”
For further information about Hallam, visit https://hallam.agency/.