Set against the backdrop of England’s South Coast at the start of the British boating season, this exclusive event has firmly established itself as the place where serious buyers connect with seriously exclusive marine brands. With over 90 motor yachts, stylish sports cruisers, day boats and RIBs on display and more than 45 brands represented, this year’s show promises an extraordinary breadth of choice – from handcrafted British motor yachts to innovative, fully customisable international designs.
At the core of the show are its founding partners:
- Fairline Yachts, now under the ownership of UK-based Buchler Phillips
- Premier Marinas Swanwick – the UK's largest boat sales and brokerage site
- Princess Yachts, celebrating its 60th anniversary
- Sunseeker International, unveiling two brand-new models at the show – the Predator 55 and Manhattan 68 (2025)
With a record nine new yacht debuts anticipated for 2025, the British Motor Yacht Show has become the natural choice for leading shipyards to introduce their latest designs to the UK market. Alongside the two Sunseeker UK debuts, notable highlights include the British-designed Pearl 63, making its UK debut, crafted by the acclaimed duo Bill Dixon and Kelly Hoppen, the Saxdor 340 GTWA, Bellini Astor 36, Axopar 29 CCX, Bavaria SR35 HT and SR38 HT, Fjord 39XP, Virtue V10 Cabin and the Rib-X International Phaeton 760, making its world debut at the event.
Luxury doesn’t stop at the water’s edge. For 2025, the show welcomes a stylish land-based addition, with Medina Moderna Ferrari and Bentley High Wycombe joining the line-up. The presence of these prestigious, high-performance vehicles to the marina forecourt, perfectly aligns with the spirit of refinement and innovation at the heart of the British Motor Yacht Show.
Meanwhile, the newly renovated Boathouse at Swanwick will be serving up sumptuous fare and lively entertainment for guests – the perfect setting to relax, reflect and celebrate life on the water.
Unlike many boat shows, the British Motor Yacht Show is not about crowds: it is curated for serious buyers looking to purchase, upgrade or enter a new world of luxury on the water. Private appointments, discreet brokerage opportunities, and the allure of immediate acquisition are central to its appeal – and for buyers, the financial landscape is compelling too. Unlike purchasing a second home, there are no stamp duty complications or additional tax surcharges on motor yachts, making them an attractive lifestyle investment in today's climate.
Whether searching for the perfect day cruiser, stepping up to a new flybridge model, or commissioning a fully bespoke superyacht, visitors to the British Motor Yacht Show 2025 will find themselves at the very epicentre of luxury on the water.
For more information and to register for priority access, visit BritishMotorYachtShow.com.