The Kids' Christmas Trail runs until Christmas Eve. Children are invited to help Santa find his mischievous elves. They pick up their trail map from any of the 16 participating stores, find the missing letters that spell a word, then post the completed form in a special post box in the main square.
Alternatively, youngsters can hand their trail map in at Kids' Stuff Toys shop and receive a small gift.
On the reverse side of the map, children can help Mrs Clause decorate and colour a Christmas Tree.
General Manager Mark Powell said the Christmas Trail and colouring competition would keep children entertained throughout their visit to The Beacon. “This is a wonderful community activity for families visiting The Beacon during the festive season.
“It will also encourage you to visit our participating stores, who have all given to the prize pool,” Mark said. “We are very grateful for their participation and hope everybody has a fun time in the run-up to Christmas.”
Shops taking part in the Christmas Trail and colouring competition are:
Flying tiger
Cineworld
Krispy Kreme
Sports Direct
Wimpy
Fragrance Shop
Calendar Club
Kids Stuff Toys
HMV
Ninja Arena
Claires
The Works
Menkind
Primark
Card factory
H Samuel's
Bringing a large dose of Christmas cheer to the centre on Saturday December 7 will be The Phoenix Choir. About 20 singers will be in Primark Square singing a number of Christmas carols and raising money for Family Support Work.
The Eastbourne-based choir now has 40 mixed voices and will shortly celebrate its 21st birthday.