ROSS STEBBING
29 April, 2025
News

The 'Manflew' epidemic? First Choice and Calm team up to tackle hidden holiday crisis

Lads’ holidays often begin with good intentions, but they don’t always bring the fun and bonding they’re meant to - sometimes, they end up adding pressure and stress instead.

First Choice is partnering with indie fashion brand Everpress to reimagine the classic holiday ‘shit shirt’ in a limited-edition drop of ‘Lads Holiday’ tees - with all proceeds going to CALM, helping to prevent suicide and support mental wellbeing.