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2 April, 2025
WeRoad's April Fools' prank unveils 'MeRoad'—The Ultimate Solo Travel Experience (that isn’t real)
Adventure travel brand WeRoad has taken April Fools’ Day to the next level with the launch of "MeRoad," a fictional travel experience catering to extreme solo travelers who crave absolute solitude. In a playful twist on its signature group travel experiences, the company announced this tongue-in-cheek initiative across Instagram, newsletters, and its website, inviting users to sign up for the most isolated adventure of their lives -only to reveal the joke after registration.
