A2B Luggage is the new offering from Modrec International, a luggage, bags and travel accessory company with over 40 years experience, A2B further strengthens Modrec’s stable of brands, which also includes its own specialist business travel brand Gino Ferrari and leather accessory brand Amica as well as licensed brands such as Pierre Cardin and London Fog.
The Newcastle headquartered organisation, which has recently celebrated its 40th anniversary, has invested what it says is a substantial sum in the development of the A2B product range and subsequent brand and marketing activity, which includes the launch of an e-commerce website, at www.a2bluggage.com, as well as new lifestyle-led content strategies across social media on Facebook, Instagram and TikTok.
Modrec International says the A2B brand name resonates with contemporary travellers, who are looking to combine style with affordability and functionality in their luggage choices.
Modrec International director, Lisa Douglas said: “We’re really excited to be launching this new brand which we have built based on decades of industry experience and knowledge.Today’s travellers, whether for business or pleasure, are likely to make a number of trips annually and demand a combination of style and functionality”.
Modrec International has been a prominent player in the luggage and travel goods industry for many years. With sourcing operations in China and India they continue to supply most of the prominent high street retailers and have also created products for large corporate customers such as Mercedes Benz, Audi, Virgin Airlines, British Airways and many others.
Having successfully navigated their way through the crippling pandemic period where most travel stopped for a long period, Lisa Douglas says the time is now right for them to have better control of their own brands.
“The travel industry suffered terribly during that period, but as a business we’re in the strongest position we’ve ever been in, we’ve invested our own capital into A2B Luggage as we believe it’s a brand that will earn its right as a go-to reliable, good value and long-standing choice in the marketplace,” she said.