Ben Whittington
3 June, 2025
Business

Ex-police hostage negotiator to share crisis tactics with Warwickshire business owners

An ex-police firearms officer and international hostage negotiator is set to headline a business event in Warwickshire this June, bringing tactics from the world of crisis response to local business owners looking to reset and refocus.

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Nicky Perfect B.E.M., who spent over 30 years in the Metropolitan Police and led negotiations during armed standoffs and international kidnaps, will speak at ActionCoach Warwick's GrowthCLUB.

Perfect served on the elite Hostage and Crisis Negotiation Unit at New Scotland Yard, working on high-profile kidnap cases on behalf of the UK Government.

She also made history as the first woman Inspector to lead armed response units without prior firearms experience.

GrowthCLUB is a business growth and planning workshop for business owners in Warwickshire and the West Midlands. It is ran by ActionCOACH Warwick and Kevin Riley.
GrowthCLUB is a business growth and planning workshop for business owners in Warwickshire and the West Midlands. It is ran by ActionCOACH Warwick and Kevin Riley. Credit: Coaching 360

Since leaving the force, she’s become a best-selling author and business owner, teaching business leaders how to manage pressure, resolve conflict, and have difficult conversations without spiralling into chaos.

“I’ve seen what happens when communication fails - in the most extreme situations,” says Nicky. “Most people won’t face a hostage scenario. But in business, we deal with pressure, emotion, and decisions that affect lives and livelihoods every single day. The same principles apply.”

Nicky Perfect Author
Nicky Perfect Author Credit: Nicky Perfect

GrowthCLUB is hosted by Kevin Riley, a well-known Warwickshire business growth coach and former £20 million business owner, now helping local SMEs scale with less stress and more structure.

A one-day strategic planning workshop taking place on Wednesday, 25th June at Ashorne Hill Hotel and Conference Centre.

Joining Nicky on the speaker line-up is Paul Wearmouth, creator of WOW Customer Service, who’s worked with brands like Top Cashback and Property Mark to transform how businesses turn service into sales.

Kevin Riley, Business Coach at ActionCOACH Warwick and at GrowthCLUB.
Kevin Riley, Business Coach at ActionCOACH Warwick and at GrowthCLUB. Credit: Coaching 360

The quarterly event promises no fluff, no filler - just fundamental strategies for business owners, senior leaders, and entrepreneurs who want to take control of their next 90 days and build a solid plan for Q3.

Videos of what business owners can expect on the day, as well as testimonials and clips of the speakers, can be found on the booking link below.

Event Details:

Ashorne Hill, Leamington Spa

Wednesday 25 June

£199 + VAT – includes printed 90-day planner, lunch, refreshments, and post-event drinks

Booking link: https://events.coaching-360.co.uk/events/coaching360/1458530/r/ww